Twitter/X

Meta's ad-fraud exposure is framed here as structural rather than incidental.

Brief

Meta's ad-fraud exposure is framed here as structural rather than incidental. The original post cites alleged internal projections that scam ads account for roughly $16 billion in revenue and says enforcement thresholds are too high to meaningfully curb abuse, while Jason Applebaum argues the new credit-line system will be actively exploited by black-hat buyers using stolen or hacked accounts, worsening ad costs for legitimate advertisers.

Source evidence

title: @pipelineabuser: blackhats adapt to everything.

credit line BMs already going for a few hundred on telegram reuters ...
author: @pipelineabuser
contenttype: tweet
publication: Twitter/X
published: 2026-03-03T23:09:05+00:00
source
url: https://x.com/pipelineabuser/status/2028970948020584616

word_count: 143

blackhats adapt to everything.

credit line BMs already going for a few hundred on telegram reuters got the internal docs.

meta projected 10% of revenue from scam ads. $16 billion.

15 billion sketchy ads served daily. only ban at 95% certainty removing credit cards doesn't fix that.

the fraud is the revenue

Jason Applebaum (@Jason______A)

Couldn't be more incorrect.

The Black Hatters are doing back flips of joy with how much they are about to Scam Facebook by not paying credit lines and running up giant tabs on stolen identities and hacked accounts.

This is by far the worse thing to happen, at one of the worst times for Real DTC operators.

Come this time next year CPM's will be even worse so Zuck can get back all the Money he lost in an effort to save 2% on CC Fees.

— https://nitter.net/Jason______A/status/2028850189989986627#m