A San Francisco alley naming-rights auction drew attention after @pitdesi said he…

Brief

A San Francisco alley naming-rights auction drew attention after @pitdesi said he would have paid $50,000 to name it after his wife and believed bidding could reach roughly $500,000. The key caveat is that the offering is not an official municipal street renaming but a private installation of a faux street sign, according to the community note and linked terms.

title: @pitdesi: I was willing to pay $50k to name a street in SF after my wife… but I think this could go for 10x th...
author: @pitdesi
contenttype: tweet
publication: Twitter/X
published: 2026-04-03T17:52:22+00:00
sourceurl: https://x.com/pitdesi/status/2040125269927944432

word_count: 88

I was willing to pay $50k to name a street in SF after my wife… but I think this could go for 10x that

Such a fun project!

Riley Walz (@rtwlz)

Ever wanted to NAME A STREET? We’re auctioning off the naming rights to an actual alley in San Francisco.

Highest bidder can name it whatever they want. Ends Tuesday at 1pm PT

Community note: The street isn't being officially renamed.

The "naming rights" in this tweet refer to a privately installed fake street sign.

paintastreet.com/terms

— https://nitter.net/rtwlz/status/2040106432972918798#m