Kopywriting Kourse's 2018 video curates essential copywriting and advertising texts, urging readers to print Gary Halbert's Boron Letters (chs.1–25) and keep swipe files. It highlights Sugarman (now Adweek Copywriting Handbook), Schwartz's Breakthrough Advertising for advanced marketers, Ogilvy and Jay Abraham for large-scale campaigns, plus creativity guides and Save the Cat for storytelling techniques.