Michael MacKelvie announces a new channel/podcast (posted 2025-09-04) for long-form, research-driven sports conversations; the first episode features Kirk Herbstreit. He emphasizes deep dives into topics like momentum, endurance and the 'quiet eye,' cites Richard Thaler and Cade Massiey's NBA draft research, notes a finding that teams may be drafting worse, and routinely removes about 97% of recorded talks in editing.