BDOW! (formerly Sumo) is a form and pop-up conversion tool (video published 2024-07-08) that uses advanced display rules—URL/path targeting, page-visit count triggers, exit‑intent via mouse tracking—and developer hooks (webhooks, cookie/JS targeting). It integrates with WooCommerce and Shopify to generate unique discount codes and track revenue, manages multiple sites from one dashboard, and offers a free starter tier.