Brock McGoff showcases ten durable consumer products—from a $1,200 Natsi leather couch (kept ~15 years and moved across five homes) to REI merino socks (10 years) and an iPhone 13 mini still usable after 4+ years—emphasizing cost-per-wear. He highlights the Panasonic Palm Razor (award-winning, USB‑C, showerproof) and defends keeping a 2018 Panasonic GH5 ($2,600 kit) rather than upgrading prematurely.