title: 3‑Step Blueprint That Made Me a Super‑Founder
author: Founders Podcast
publication: Founders Podcast
published: 2026-01-06T09:00:00
source_url: https://anchor.fm/s/10542bd40/podcast/play/112098809/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-3%2F413697069-44100-2-131d117448aa6.mp3
word_count: 7875
Hello David. How are you doing today? I'm doing fantastic. It's been a busy day but a good one. Great stuff. Great stuff. David, before we start, do you have a favorite code, something that motivates you? It inspires you. You would like to share with your audience. Yeah. This is one that one of my mentors told me, so I don't know who the original author is, is you're not afraid of falling. You're afraid of not having a plan to get back up. This one hit me really hard because when you're little and you're learning to walk, you're afraid to fall because you don't know how to get back up. But once you learn how to get back up, you're not afraid of falling because you have a plan. So it doesn't matter how many times you fall, you get to get back up each time and learn and grow. And that's how you learn to run and that's how you learn to walk and that's how you learn to succeed in life. Indeed. Indeed. Couldn't agree more with you on this one because I guess makes me think deeply about if you actually know how to get back on your feet once you're fallen down. I mean, hypothetically in a mature situation, like you kind of feel more confident from insight. Is that correct? Yeah. Absolutely. Yeah. Cool. If you asked really successful business owners, if you lost it all, would you be worried and they're like, no, I built it again in half the time because now I know what I'm doing. Indeed. Yeah. I've seen so many parts with successful entrepreneurs and I think each and everyone would agree to that that if we distribute equal wealth to each and every member of the society within next 10 to 25 years, the same people who are wealthy right now will become wealthy again, because they exactly know what to do, when to do how to do to become wealthy, isn't it? That's right. So David, let's imagine that we are in a room of full of ambitious founders, you know, early stage builders, low entrepreneurs, etc. You got the bike. You walk in. You're on the stage. People are looking at you. Who is this handsome chap on the stage? I've never seen him. I've never heard about him. What is he doing here? Why does he has the whole stage for himself and the spotlight on him? And then you got few minutes to in front of them to talk about your story and tell them why they should stick with us for the rest of their. Well, man. So for me, there was this pivotal moment in my life. It was really early in the morning. I was in the hallway outside my son's bedroom door. He's about five years old at the time. It was really early in the morning and the door opens and my son is standing right in front of me and he goes, oh, hi, dad. I'll see you Saturday. It was Tuesday. Hey, buddy, it's Tuesday. I'll see you tonight and I begin to walk away. As I'm walking away, he says, no, I won't see you tonight. You're even if you get home before I go to bed, you'll be too tired. You'll have no energy. You won't want to play with me. Maybe if I'm lucky, we can play Saturday. And I was like, oh, that echoed in my brain and rattled around for a long time. And when I realized what I was building for the people who I was building it for, it was costing me my relationship with them in the process. This is not universal to me. There are many couples that I have worked with when they feel like the future we're trying to build, we're sacrificing who we're building it for in the process. And so to keep my shawry story, this continued to get worse. I thought I had to change what I was doing. So I did. I was like, I got to get a new job that doesn't require so much. So I got a 100% remote position. I literally brought work home with me. Now I was 100% physically home, but 0% mentally home. The way my son describes it, he's like, Dad, you were here, but you were, you know, here. Does that make sense? It was like more than you know, buddy. At the same time, my marriage began to have friction. We were trying to run a side business while I was working a corporate job and hallway encounters, which used to be like a kiss or a hug. We're now, hey, did you meet with that client date nights became project management meetings where my wife dreaded date nights with me because it was all about the business. And we started sleeping in separate rooms because it was just too much stress. And we had no energy for each other for our kids or to build the future that we wanted. And my wife came into me with a great idea because our wives have great ideas if we just listen to them. I'm a pretty stubborn individual though. And she said, let's go get coaching. I told her I didn't want therapy. I wanted a solution. In 2017, I buried 11 people, including my own daughter. And therapy was painful. My therapy was all grief. I don't want that again. I don't want to do that. But then I also realized she said coaching, not counseling. This is different. And so I went and I got coaching with my wife. I said, you know what? Something's got to change. Let's commit to it. I wish I could say coaching was like eight weeks. And then boom, our marriage was perfect. Everything was great. Yeah, it's all everything. It wasn't. But it was for the first time in my life, someone handed me the tools to build the life that I wanted to have and not the one I did have. So we spent the next three years and 20,000 plus dollars investing in more coaching and getting certified ourselves. And we're like, this is amazing. My wife came to me and she says, we got to do this for other couples. I was like, let's do it. So Kiwi coaching was born out of our own experiences, our own struggles, where we took everything we had learned over the last two decades. And we combined it into a simple 12 week process. And that was my dream. The reason I share this with you is because it took a lot. It took my wife two months to convince me to get coaching for the first time. It took us three years to develop something that we didn't have before that we could share with others. But the dreams that you have, the passions that you want to do and want to change the world, they're not for everybody. You're not out to change the whole world, but you can change someone's world starting with you. So my advice to the people that are listening in this hypothetical scenario is the dreams that you have to become a founder to start your own business to do your own passionate thing. Don't give up on them because for me, it took years to figure it out. I want that in half the time for you for sure. But when I didn't give up, I now have the best marriage in the world. I am 100% mentally home with my kids now when I am home. And I am building a crazy successful business with my wife. And I get to work with my best friend every day. So your dreams, they are worth striving for every single day. Yeah. And it doesn't actually feel working when you're working on something you love or passionate about and you want to help others with, right? Yeah. That is that is the beauty of being a businessman or a solo printer where you get to do something which you love and people actually pay for it. And they receive 10x value for that money because obviously if they go for the similar kind of service or product for to big organization, then they will lose that personal touch of this boutique level solutions or services, right? And I totally agree with you. After AI came into the scene a couple of years back, you see this trajectory, it looks like science, theta, cos theta curve, what we learn in mathematics when we were kids. Every single year starting from the start, they kind of try to invest into something new, they try to build something new. And then towards when you come towards the middle of the year, firing, Amazon fire, 30,000 people, metafired, there's many people, Microsoft fire, 12,000 people in Dublin, all these things are happening. And these 9 to 5 working genius talented people who actually make millions for these giants are now jobless. And they're trying to figure out what to do into their life because they've kind of been dependent on these organizations for very, very long. And it's it's it's it's blank because these people are very good with their own trade, but they don't understand how the business environment work, right? And that is why we are here on the podcast helping everyone, right? So David, you talk a lot about reclaiming control of your energy with that three business idea. When you look at your life through the lenses of this three business, what actually falls inside your business? What what belongs to someone else? And what is simply life happening? How does that shift the way you manage your energy each day? So could you please take us through our listeners through what is actually this three business idea or the concept? And then how does it relate to your life? That is a fantastic question. In fact, I wish I had an understanding of the three businesses years ago. It would have saved me decades. of heartache, headache, and stress. And so many people have probably heard this one former another, but the way me and my wife explain it in our coaching is there's three businesses in life, your business, other people's business, and God's business. Your business, you have full control here. You're fully responsible for here, which means you are response able here. You can manipulate control everything in this category. What's in this category is everything that you think, feel, do and create. And it's in this order for a reason because what you think will become how you feel. If I'm thinking negative thoughts about my wife, my relationship, my boss, my work, I'm going to start to have negative feelings about it as well. And when you have negative feelings about something, what you do then is you start to do things negatively towards that person or place in that situation and that task. And then you create an environment of toxicity where you're like, I don't want to be here anymore. I don't want to do this anymore. If you change the way you're thinking, you'll change the way you're feeling, you'll change the what you're doing, which will change the environment you're creating. However, that's your business. Other people's business, you have zero control here. You can't influence here, but you can't actually control here. And this is what everybody else thinks feels does and creates. Perfect example of this is I was teaching this to a lady who went to our website and then got into our coaching program. And she had this epiphany moment. She's like, my stress is all coming from the fact that I'm trying to make my husband feel loved. I'm always like, are you loved? Do you feel loved? You feel loved by me? And I was like, yeah, how's that work for him? He's like, oh, he's always irritated when I ask. And I was like, yeah, I was like, you can't make him feel loved, but you can create an environment of love. I said, here's the challenge between now and next week, when we meet again, I want you to stop asking, stop worrying about whether he feels loved or not and start focusing on the environment that you create in the home and with him and focus on controlling that because you have full control over that. And let me know how it goes. So we meet the next week and she's like, Kiwi, Kiwi, you won't believe it. Two days ago, he came to me and he's like, I don't know what changed in you, but I feel really loved to buy you. This is amazing. She's like, I feel so in control in my anxieties way lower. And I was like, yeah, because you focused on what you can control. And when you create an environment, whether you're a manager with employees, are you creating an environment where they can get the work done and they can shine like stars and they can do their best? Or are you creating an environment of toxicity? When you focus on the environment you create, you will influence how other people get things done and how they feel, but you can't control it. All right. And then last but not least is God's business. I'll be honest, this is the one I think I struggle with the most because I like to control everything. But God's business are things like acts of God, natural disasters. So when we lived in Florida, we had hurricanes. And no matter how much you stressed, thought, tried plan, you could not change the course of a hurricane. And even the weather experts, they can't predict when the storm's going to hit where it's going to go until the day it does. But what you can do is I can create a go bag and evacuation plan. I can talk to my family about here's the plan. If it hits category five, we're leaving or whatever the case is, right? I can control those things. And when you focus on what you can control and let go of what you can't, you begin to have peace. And the last piece that's in God's business is the timing of results, like the blooming of a flower. I can build a garden. I can tell the ground. I can get the right fertilizer. I can water it. I can even plant the seed. But I can't make the seed germinate. I can't make it grow. And I can't make it bear fruit. That's entirely outside of my control. So focus on the environment you create by starting with how you think towards that environment. And you'll realize you have more control and influence around you than you ever thought you had before. Very, very effective and impactful businesses. And if you realize that what is your business, what is your God's business, you can understand what is in your own control and what you cannot. And that way, you can actually spend or focus your energy on something which could bring you better results, right? Great stuff. David, could you give me just one second? Sorry, my phone was ringing, so I just stopped it. You're good. Okay. Being effective with nothing more than a hammer and a ham sandwich. That is one of the things you communicate in your coaching sessions as well as I think you are very vocal about it. What does that actually means? Would you be able to spread some light on it? Absolutely. This is probably the most classic analogy that I've ever shared. But it really, you know, hits the nail on the hammer, so to speak, or the head on the nail. So if you imagine you have a nail and you have a hammer versus a ham sandwich. So imagine you're on a job site and you put the nail down in the piece of wood and you pull out a ham sandwich and you're like, smack, smack, smack, smack, smack, smack. And your hands getting bloody. There's cheese going everywhere. There's ham getting tore up. And everyone around you's like, what are you doing? This is not how you do this. This is not what you're good at. Stop it. Whereas if you take a hammer and then you hammer in the nail, in fact, there's some people, man, I can get it in one hit and catching and they're good to go. And when you get good at that, you can become very effective at what you do. Now everybody's hammer is different. There is lots of natural strengths that people apply. And this is what I love about the coaching that we do is it's not about trying to fix what's broken or put skills in you that you don't have. It's rather bringing out your natural talents. So let me show an example of this. There was a test that was done with high schoolers. And they did a speed reading test. And they tested all these high schoolers to see if they could speed read. And the average high schooler read, you know, 50 to 90 words a minute. And which is actually pretty decent. And they could, you know, read about a page and a half in a minute is kind of what that came down to. Then there was a handful of students that could read it like 200 words a minute way faster than their peers. And they're like, oh, this is interesting. So a bunch of scientists got together. They got all the high school students and they taught them all for 30 days speed reading tactics. And we're going to teach you guys how to speed read. And that scientist had a hypothesis. They said, well, if we teach them on how to speed read, the kids that aren't very good at it, they're going to get better at it. They're actually going to improve, I would say about, you know, 50 to 100%. But the kids that are already naturally good at it, they're probably not going to get any better because they're already good, right? And so when they go into that, they do the training and all the kids get the training. And then after the training, they retest them. Well, they were right. The kids that weren't very good got better. Some that were reading at 50 words a minute now read at 80 words or 100 words a minute. So they actually did a phenomenal increase. What they didn't expect though is the kids that were already speed readers that were reading at 200 words a minute. Now they were reading around 500 words, some even up to 1000. Like they were in they went just insane on their complete turnaround. And it baffled the scientists. And it was like, when you focus on the natural gifts that you already possess and you develop those, you go from great to incredible. But if you focus on something you're not good at that you're just kind of bad at, you may go from bad to good, but you will never hit great and probably never hit incredible because it's just not your natural strengths. And that's the purpose of the hammer and the ham sandwich. And what we teach in our training is not try to be good at what you're bad at, but rather be great at what you're already good at. And when you do that and everybody has different strengths, there is gallop assessment which is what we use, which measures people in eight talents. There's 34 and eight talents in this test, which means you get racked and stacked one through 34 thematically speaking. And if you're better at math than me, you can correct me on this, but I'm pretty close. The one in five, the chances with 34 options of the one in five matching being exactly the same is like one in 33 million. So there is another ash out there based on your top five, but on your top seven, it's one in eight billion dramatically increases, which means you're out of your 34 natural strengths that you're good at. There is only one of you with the top seven in the world. And when you look at the full 34 of these natural strengths that people possess, things like empathy, command, communication, there is the odds of it or like 10 to the 36 power, which is mathematically basically there never has been there never will be anyone as unique and amazing as you. And so when you focus on your natural talents, the things that you're good at, it stops becoming what you're doing, but how you're doing it. So for me in my opening story, changing jobs didn't solve anything, what solved everything was changing how I did that job. I had the same job for years later and built the best marriage. I didn't change jobs at all. What I did change was how I approached life because I stopped using my bottom strengths, the things that I aren't good at. And I stopped using that ham sandwich. And I started using my top strengths, my hammer to really knock it out of the park. It sounds like you got a magical one there. Is there like a, do you have like an online questionnaire or survey where our listeners can go and try to figure out their strengths? Or is it something they have to do it on the course? So gallop strengths is not mine. I don't own it. This was a talent assessment that took about 60 years to develop by a man named Don Clifton. This also called the Clifton Strengths or the Strengths Finder. When you can go online and you can go to gallop.com and you can actually buy that. And it is an assessment. You just answer a bunch of questions for about 35, 40 minutes. And then it gives you a printout, a 26 page report of all of these strengths that you're good at, which is great. And I remember the first time I got it and I was like, cool, what does this mean? What exactly do I do with this? That's when having a coach really came in handy because someone can hand you a basketball, but until you hire a coach to show you how to shoot it, you probably can figure it out. But it goes a whole lot faster when you get guidance from someone who's already been down this path before. So that's what I do. I am a coach that gives people guidance on that report. But yeah, anyone can go out there, depending on the time of this recording and when you're listening. As of right now, it's 60 US dollars to go take that assessment. If you're listening five years from now, that might change. Yeah, yeah, definitely. But that's a very good starting point for somebody, especially in the founder space. If you're feeding like you, you are stuck, you want to work on something which is your passionate about or your good about. Then this is something you can take as a USET Gallup test, right? And then once you have the results of it, you can take the results to David and then potentially have a conversation to understand like which direction you should be moving forward in order to. Yeah, for me, so I've done two businesses now. Our first business, it took us three years to get it off the ground, but I didn't have Gallup and we were fighting. We ended up almost divorcing over it. It was bad. Whereas the second business we started called Kiwi coaching, which is where we actually coach with Gallup now, because we used our innate strengths to get it off the ground only took three months. Night and day difference because it's not strengths is not about what you can and cannot do. But about how you do everything your way and when you operate in your top strengths, it works 100% of the time. And in Foundersworld, David, there's one of the biggest challenge we face, which is you have this passion when you're starting something new, but the passion actually deteriorates in time, right? There is one thing which is consistency and discipline and the other thing is which is motivation, right? Motivation gives you the boost to do something which you would like to or you found out a new opportunity. Okay, let's go. Let's do it. But it's the discipline which makes it happen, which makes the execution impactful so that actually you can produce something. That is one of the biggest challenges in Foundersworld. How to keep doing what you want to do without having the motivation. How do you tackle that situation? 100% totally get that. In fact, of the 34 Gallup innate talents discipline is one of them. Well, if discipline is in your top 10 strengths, oh, you're good at it. You're great at it. In fact, and then you can get better at it as you go and become incredible. But if it's in your bottom five, like 30, 32, 33, 34, it's not something you're good at. You're like, I'm not good at discipline. I can't succeed at it. And a lot of public speakers, a lot of motivational speakers, I know I myself have said it is motivational start you discipline will finish for you. However, not everybody has discipline as a natural talent. And so the question always comes like, well, how can I have discipline when it's in my bottom strengths? Again, strengths is not about what you can and cannot do, but how you do it. Someone may have discipline low, but they have a strength called adaptability high, which means they go with the flow. They fly by the sea of their pants. They just kind of pivot as life throws their way. That doesn't mean a lot of people will see, well, you're just a flake. You can't commit to anything. In fact, it's actually not true. Adaptability picks a target and it handles whatever life throws at them on their way to that target is not means they're easily distracted. It means that they can prioritize in the midst of everything that they have. Their discipline comes into play when they sit down inside what do you really want? And then as life throws things your way, you stay on track and adapt to the situation. People with adaptability actually handle changes in their business better than someone with discipline high in their strengths because discipline and consistency is like everything has to stay the same. But as you know, things change. We had COVID. We had everything all kinds of stuff that shifted the whole world as we know it. The people who have adaptability high, they handled it. They pivoted and they stayed on track. The people that had consistency and discipline high really struggled because they're like, oh, everything changed. Hang on. I got a shift because they were used to being consistent. So when you work with your strengths, no matter what they are, there is a way for you to succeed at everything that you do. And that's kind of where we talk about the star versus circle analogy. And I want to understand more about it. How do you, is it a way to actually improve just as these scientists did the study on the kids to read faster? Is there a way you can actually improve your skills out of these 34, which are bad if you want to get them into words the middle of the talk. Or you are just stuck with whatever result comes out of this gallup evaluation for the rest of your life. Yeah. So no, you were not stuck by the way. And as you go through life, things change in your priorities change. And so your strengths will shift a little bit. Here's what they have discovered. And so let me explain the star versus circle. And then it's going to make more sense as you go. So imagine a star, not a gas ball, but like a sketch, right? So you got points on the outside and then points on the inside where the lines connect. The points on the outside of the star, these are your top 10 strengths. These are things that you're good at. You're great at. You look awesome when you do it. And in fact, when you do it, you're energized. These are things that you're like, you actually are upset when you have to go to bed because you love what you're doing. I love this. This is awesome. I love it. Your bottom strengths, these are the points on the inside of the star. They have the complete opposite effect. For example, if you have consistency and discipline in your bottom strengths, if you have to do the same thing every single day, it's going to suck the life out of you. It's going to drain you. And you're like, I don't want to do this anymore. And so a lot of times you'll have husbands and wives and managers and employees where their top strengths are not the same as somebody else's. And we've already shown that statistically earlier, right? And so if a manager has consistency in their top 10, that's their outside points of their star. And then they're telling their team, you all need to be consistent. You all need to show up because that's their natural gift. Well, your inside points, if you work on your bottom strengths, you will get better at them. That's a fact. But at a cost, as you get better at your bottom strengths, they grow out on the star. But the stuff that's in your top grows in and your star becomes a circle. And Gallup actually did a test with this where they got a group of people together. I don't remember how many people it was. But they had them work on their bottom strengths just to see how high they could bring those strengths up in their report. And they did a ton of training, a ton of stuff. But because this isn't something you're naturally wired with, this isn't something you naturally want to do. And I could go into the neuroscience of it. But basically when you're a kid, nature and nurture begins to tweak you into where you naturally grow. And so you actually have neuro pathways where like you're really good at communication, where you're really good at consistency, or you're really good at adaptability or empathy. And when you have other pathways that don't get used that much, that you aren't good at, which could be the opposites, right? You biologically speaking, it's like the difference between a six-lane highway, like the auto bond and a dirt country road. No matter how many times you drive on the dirt country road, it's just not the same as the speed you can get with this one. And so as they had these people practice their bottom strengths, they did get better at them, but they only rose up to seven levels. So if it was 34, it only rose into the 20s. It never made it to the top 10. And no matter how much you spent on it, it didn't change the way you felt about it at all. You still were like, this de-energizes me. I don't like this. I don't want to do this. This actually made my wife call it killing your vitality. When you get to the end of your day and you're like, oh, I don't want to do this anymore. So here's cool part. The opposite is also true. If you focus on your top 10 strengths, you focus on the outside points of your star, they grow and you get better at them. And as your star grows, you shine brighter. And the best version of you can change the world. That's why your last point comes into the scene, shining like a star, it's sort of a burning art, isn't it? What? Because if you turn into a circle and you focus on what you're not good at, you're going to burn yourself out. And you're going to just be a circle, 360 degrees of boring. Whereas if you focus on what you are good at and you embrace your natural talents, not only will you succeed at everything that you do, you'll do it in a way that actually energizes you. And when you are energized, you can accomplish whatever you've set in front of you. Perfect. Perfect. So let's now implement this three step framework for a founder. So let's say, we know that 28% of our listeners are the people who are in their 95 job. They're looking to get into, you know, transformed into a founder's space as soon as possible. And we gathered this data through a lot of different surveys and online comments from different episodes videos. So let's say we have three three step framework now. So one is the three businesses. Second is the hammer and the ham sign which one and third one is shining like a star. So imagine you are a 95 working person in US. Let's say in New York, you barely make the amount to survive. You don't have much saving. Let's say you have $10,000. And you want to start a new business. How do we take you from your current stage to a successful businessman within a year by following these three principles step by step? Perfect. So first thing is understanding what you can control and letting go of what you can't. A big part of that is results. For example, I can get on this podcast and I can share my story and I can inspire people to the best of my ability. Whether you're listening, whether you choose to be inspired or not, that's your business. I can't control that. So I detach myself from the results. I'm going to go out. I'm going to sow seeds of inspiration and empowerment. And I want you to leave excited and ready to rock and roll on the next thing. But at the end of the day, you get to choose whether you receive that or not. So same as you're for your business. You're like, okay, I know I'm going to make a difference in the world. Not everybody's going to receive me, but I'm still going to focus on what I can control. Step one, determine what you can and can't control. Step two, the hammer and the ham sandwich. Imagine Michael Jordan playing tennis. Way tall person. But I think he would lose it. He would. He's not good at it, right? He'd be over there. Smash in a nail with a ham sandwich. And people would be looking at him like, you're a basketball player. You are not a tennis player. Stop it. Imagine Winston Churchill, who has a phenomenal public speaker saying, Hey, you need to be an IT guy and hide in a data center all day. Like, no, give that man a mic. Let him inspire a nation. I mean, like, let's go, right? So for you, you got to figure out what your hammer is. And you'll know it because when you think about that thing, that profession, that objective, you get excited. You're like, I want to do this. And Ash nails it on the head. When you do what you want to do in your career, it's not like ever work as a draining. You just love it. I love what I do. And then once you determine, I want to do this. Perfect example. Everyone's different. My son is 11 now, loves sea turtles. And so he wants to be a marine biologist. I personally could care less about sea turtles. But I care about them because he does. I think sea turtles are cool. But it's not my passion. That's his hammer. My hammer is public speaking and coaching. I love it. Put me on a stage. Hand me a mic. Let's go. I'm not Winston Churchill. I'm working on that. Get into that. But and then that third step finds your passion. Number two, third step. Learn how to do it your way. What are the points of your start? What are the things that you're good at? I'll share a story from my own personal life. For me, I was a really good public speaker. I wasn't and start off that way. So that whole backstory there. But I got better at it. And I love it. I love what I do. It's because I have some strengths called who communication and command. These are great public speaking natural talents. And I've developed them over the last 15 years to become very good at them. Well, for me, if someone tells me, well, you need to run ads in a newspaper to launch your business. I suck at writing. Don't ask me to write emails and stuff. I have to always spell check everything because I'm just not good at that. That's not my natural talent. But I'm really good at speaking. So I don't run ads in newspapers. I don't run ads in things. What I do is I get on podcasts and I share my story. I go speak on stages. I was one this morning. I was sharing my story at a B and I need it. And I got up and I publicly speaking. That's how I grow my business because I use my natural strengths to share my passion, my hammer. And then I can control my environment because I go up and I give the best speech that I can with the passion that I have to help the people who want to have more energy and better marriages and better work-life ballots and understand their innate strengths. And when I did that, I love what I do. So if you're a founder, learn to control what you can and let go of what you can. Find your passion. The thing that really makes you want to get up early in the morning and stay up late. And then number three, learn about your natural talents so you can build your business your way. And I guarantee it will work 100% of it's perfect. Thank you so much, David, for this. So let's move on towards the end of our episode, which is where I got six quick fire questions for you at any stage. If you don't want to answer one of them, just give me a skip and then we can move on to the next one. How's that sound? Sounds great. Okay. Cool. What are the top three strategies to generate more eyeballs for your business or service in 2025, 2026 for generating more eyeballs for my business has actually been through public speaking. Now, granted, these are based on my gifts. So I did two things that were huge this year. One, I started speaking on podcasts like this one. And then people hear about me go to my website, sign up for my coaching. And that's how I brought in more leads and clients. And then two, I do physical stages. I will go speak at business meetings. I'll go speak at events. I'll go speak at webinars, master classes. I did like three last week. And so if someone's like, I need a public speaker to come inspire my audience. I'll go, I'll share a speech, inspire their audience. And at the end of it, someone's always like, Hey, can I get your coaching? So for me, that's been huge. Now, I have a client that I work with that public speaking is not their thing, but they're really creative. They really like generating stories and typing. And so they actually write blogs. And they get a lot of leads through that sort of stuff. And they answer questions on social media. And they love building relationships that way. And they do a phenomenal job at. So for them, that's what works for you. It might be something different. When you find what works for you, you rock it. But for me, it was getting on stages. What book would you recommend to our audience and why? Gosh, that's hard. If you're just getting started, like this is for people that don't have, they have an idea, but then maybe they don't have a business model yet. There's a book called 10X is easier than 2X. That helps you really narrow in on what will work for you and what won't. I highly recommend that book. Got it. Do you remember the name of the writer? It's not on my bookshelf. No, I do not remember the name of the author off top my head. I apologize. It's called 10X. It's easier than 2X. Easy than 2X. Okay. What one attribute or characteristic in your mind of a successful founder? A successful founder is got to be someone who's rock hard diamond. And this is someone who's not afraid to fall because they fall in so many times they know how to get up. This is someone who doesn't mind falling because they know every time they fall, failures just feedback. This is someone who removed quitting from the vocabulary because the only way you really fail is you give up on you. But when you don't get up on you and you continue to push, continue to learn, continue to grow, and you fall in love with the process of growth and not the results of it, you will succeed. Awesome. Awesome. What's a new out of crazy business idea? You would love to post you if you had time. Oh, if I had time. If I had time, what I really love to do is actually create an app. And this would be an app that takes your natural strengths and all of the coaching I've created over the last several years. And kind of like a chat GPT, you can go in and just have a conversation with it and say, Hey, I'm struggling with this project at work. How could I redo the project in a way that honors my natural talents so that it's energizing for you and not de-energizing? I know I've done this with chat GPT. I've tried to train it and stuff like that, but it would take some some serious programming on the back and to really make it what I want it to be. But I feel like that would be huge. So instead of paying for a coach, if you can't afford a coach right now, you could go get a subscription to an app for like 30 bucks a month and have like a coaching your pocket. That makes that makes sense. And obviously you are in the space. So it's it's better for you to have that app for the users who would like to access the service. What's your favorite personal productivity tool or habit for me? So one of the things based on your strengths, you're energized either internally or externally. This is something that we help people break down in their strengths. External people, they get energy by meeting with friends, doing projects, stuff outside themselves, reading a book, going to a podcast or listening to a podcast, going to a webinar, that sort of thing. Internal people are the opposite. They are energized by doing stuff alone. So these are things where you're by yourself, you're introspecting, you're journaling, because you're thinking things through and processing it in your head. I'm a very internal person. And because my nature of what I do is not physically taxing, it's mentally taxing. So team teaching, the cast stuff, stuff like that. What it's energizing for me that I love is actually working out. I thoroughly enjoy obstacle course running. This is my latest thing that I really, really enjoy. And I'm not good at it, but I love it. Okay, cool. Nice, nice. And last but not least, what's an interesting or fun fact about you that most people don't know? Most people don't know about me. I always make a joke about this is I've been through hell so many times that my punch card is full. My next trip is free. But through all of the grief, the loss, the almost having a divorce, struggling with suicide and all the stuff that I've been through, I realized something that the pressure you thought would break you was building you. The sheet that you thought was burning you was forging you. And the cuts, the losses that you had in life that felt like they would destroy you were shaping you. Pressure, heat, and cuts is how a diamond is made. And there are no two natural diamonds exactly alike on the planet, which means you are infinitely unique. When you embrace what you've been through the pressure, the heat, the cuts, the life experiences that you've been through, you realize that you are something beautiful, valuable, and unbreakable. But a diamond in a dark room is nothing more than a sharp rock. You have to step out into the light. Go found that business that's going to change the world. Go pursue that career you never thought was possible. Learn how to embrace your natural strengths. Because when you step into the light and you stop hiding and you let your dream begin to shine, you begin to inspire those around you to also do the same. You are diamond. Indeed. Indeed. And I couldn't agree more with you on this one because every time we hear this phrase that you will always find diamonds in a coal mine or the mine where diamonds are and it's surrounded by them by the mud and sand. Great stuff. Well David, thank you so much for joining me and sharing your story and unpacking last years of your ups and downs. If you want to get in touch with you, if you want to check out your website, what's the best way to do it? The best way to get in touch with us. We actually give out free sessions on our website. You can go to www.David and Alexis Kiwi.org. That's nice. David, thank you so much for joining us today and sharing your inspiring journey and the impactful work you're doing through the coaching. It's been an absolute pleasure having you on Foundress Park. Thank you so much.