Ed Suh summarizes striking anecdotes from David Pogue’s new history of Apple…

Ed Suh summarizes striking anecdotes from David Pogue’s new history of Apple, highlighting product gambles, technical limitations, and pivotal business moments across five decades. He notes Apple’s QuickTake (1994) came from Kodak’s tech, the Pippin console (1996) flopped with ~25k Japan sales, and Wozniak gave $10M in shares to contractors that would today exceed $20B if retained. Suh recounts Steve Jobs’ deal with Xerox in 1979—$10.5M investment for a PARC demo—and that early Mac OS lacked a kernel, multitasking, and protected memory. He also flags colorful details: the iMac handle’s psychological design, a planned Willy Wonka–style millionth iMac promotion killed by lawyers, the original iPhone’s plastic screen replaced with glass after scratches, a 2013 NYC stat that 14% of reported crimes were stolen iPhones, and Scott Forstall’s 2004 hospitalization and Jobs’ personal intervention.