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How TEP Hyper-Personalizes HERs & CX With UtilityAI

2026-03-12 · 13:17 UTC ·Utility Dive ·1 min read

Brief

Tucson Electric Power (TEP) used Bidgely’s UtilityAI and behind‑the‑meter analytics to deploy a CX‑Plus hyper‑personalization program. The initiative sent nearly 3 million personalized emails, delivered 100%+ of forecasted energy savings two years running, and earned an 85% like rate—details presented by Lori Boyer in a March 2026 webinar.

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How TEP Hyper-Personalizes HERs & CX With UtilityAI

Tucson Electric Power (TEP) HERs & CX Personalization with UtilityAI

AI-Powered Behind-the-Meter (BTM) Intelligence for CX Personalization, Targeting and Program Adoption

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Hi Spencer,Is your CX strategy stagnant or too-little-too-late?Tucson Electric Power (TEP) moved beyond static engagement by leveraging Bidgely’s UtilityAI. Using behind-the-meter insights, they transformed basic outreach and engagement into a dynamic CX-Plus model that has delivered:

100%+ achieved energy savings against program forecasts two years in a row.

Nearly 3 million emails with personalized energy insights.

An 85% like rate.

Hear TEP Customer Care Supervisor Lori Boyer explain more in this Bidgely webinar: “CX-Plus in Action: How TEP Is Powering the Next Evolution of Customer Experience”

Learn more about UtilityAI CX+

Ready to see how UtilityAI drives better CSAT, affordability, and flexible load shift? Download the CX-Plus Solution Brief or see the journey in action in this 8-Minute CX-Plus Demo.

Bidgely 153 2nd St., Suite 102, Los Altos, CA 94022

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