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Are your TOU rates making a difference?

2026-03-11 · 19:25 UTC ·UD: Load Management ·1 min read

Brief

Time-of-use (TOU) rate performance: TRC Companies, led by Maddie Emerson, used AI-powered behind-the-meter analytics to identify 900+ variable-pricing customers who increased on-peak consumption; targeted in-season coaching reduced customers increasing on-peak usage by >5 kW by more than 70%. Vendor Bidgely supplies an end-to-end TOU framework and a 3-minute video (Ted Nielsen) plus a solution brief for utilities.

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Learn how to deliver TOU performance

Are your TOU rates making a difference?

Hear how AI-powered analytics and coaching cut high peak users by 70%+

Watch the Interview

Hi Spencer,Are your time of use (TOU) rate customers actually shifting their behavior, or unwittingly using MORE energy? In this interview with TRC Companies' Maddie Emerson, hear how her team used AI-powered, behind-the-meter analytics to help a utility identify 900+ variable-pricing customers that were actually using more energy on peak. They then used targeted, in-season coaching to change behavior and achieve a 70%+ reduction in customers increasing their on-peak usage by more than 5 kW.

Want the full playbook?

Bidgely provides an end-to-end framework for identifying, targeting, recruiting, and coaching customers to deliver TOU performance and then measuring impact for real-world ROI. Download the solution brief below.In this 3-minute video, Bidgely CPO Ted Nielsen explains how precise targeting and timely feedback drive load-shifting outcomes utilities can measure and defend.

Get the Solution Brief

Bidgely 153 2nd St., Suite 102, Los Altos, CA 94022

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