How NV Energy uses adaptive targeting to turn EV insight into measurable grid impact
1000 EVs driving 13% of peak demand
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Hi Spencer,How do modern utilities find and recruit the right customers when load, adoption, and grid conditions are constantly changing?NV Energy is a leading example of how utilities are continuously adapting and using AI-powered precision targeting and recruitment to engage, communicate value in personalized ways, and identify EV hot spots as real-world conditions evolve. Don't miss the Februray 26 webinar: NV Energy Project Manager for Electrification Raheel Sadiq will shares how the utility has used AI-powered EV intelligence to:
1. Identify 1,000 EVs (2% of all EV owners detected) responsible for 13% of peak charging demand
2. Uncover zip codes experiencing up to 80% EV load growth
3. 2X+ program registrations through a single targeted campaign
More than an EV case study, this session presents a repeatable blueprint for how utilities can align technology, customer engagement, and cross-functional teams to deliver measurable grid value and program ROI under constant change. | Save Your Seat
Want a preview? Hear from Raheel in this 3-minute interview from Bidgely’s EmPOWER AI event series.
Then dive into this related case about how NV Energy used EV intelligence to 3X the overall kW/car gains for its managed charging program compared to the average population.
Read the Case Study
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