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What If Attribution Could Predict Your Win Rates?

2026-02-17 · 18:48 UTC ·Selling Signals ·1 min read

Brief

Selling Signals and sponsor CaliberMind pitch a webinar featuring Liz Dolan, Senior Manager of Marketing Operations at Fleetworthy, on using attribution models for go-to-market optimization. The email highlights concepts such as lift, velocity, buying-group mapping, ICP identification, and win-rate prediction, but it is essentially an event advertisement and contains no technical detail, experimental design, or quantified results to substantiate the claims.

Why it matters

A promotional newsletter from Selling Signals advertises a Feb. 25, 2026 webinar on marketing attribution led by Fleetworthy’s Liz Dolan.

Key details

  • The 317-word email promotes “Hitchhiker’s Guide to Marketing Analytics” scheduled for 2/25 at 1 PM ET and claims Dolan will present 8 “unconventional” attribution uses for marketing system optimization.
  • Specific topics teased include using attribution as a diagnostic tool, validating strategy with “lift” and “velocity,” mapping the buying group rather than a single lead, and using engagement data to identify the “real” ideal customer profile (ICP).
  • The piece also claims attribution data can help predict sales win rates and buying-group architecture, but it provides no methodology, case studies, performance metrics, or evidence beyond the promotional copy.
Cleaned source text

title: What If Attribution Could Predict Your Win Rates?

author: Selling Signals

content_type: newsletter

publication: nl.technologyadvice.com

published: 2026-02-17T13:48:18-05:00

source_url: gmail://19c6ceeb4de780fb

word_count: 317

Discover 8 unconventional attribution plays with direct business impact.

Many think of marketing attribution as a glorified receipt—a way to prove they spent money and didn’t lose it. Something of a necessary evil. But as Liz Dolan, Sr. Manager of Marketing Operations at Fleetworthy, puts it:“If you are using attribution just to prove that marketing is doing something, you’ve got a PR problem. Attribution should be used for marketing system optimization.” If you’re only using data to justify your budget, you’re missing a huge portion of the GTM entire revenue galaxy.

In this session, Liz Dolan will explore 8 unconventional (and unexpected) ways in which she has used attribution models for genuine system optimization–with mind-blowing results with direct business impact.

Watch Hitchhiker's Guide to Marketing Analytics 2/25 at 1 PM ET to hear her explore:

Why you should use attribution as a diagnostic tool, not a defense shield

Validate your strategy with "lift" and "velocity"

Map the buying group, not just the lead

Let the data dictate your "real" ICP

Save my seat!

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