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HeyGen announced frame.md on 2026-06-03 as a new spec specifically for video and…

2026-06-03 · 16:35 UTC ·@HeyGen ·0 min read

Brief

HeyGen introduced frame.md (announced 2026-06-03) as a specification for videos and motion that extends design.md’s brand system. While design.md ensured cross-screen consistency, agents often translated video briefs into webpages or decks; frame.md provides explicit instructions so agents generate properly branded video, and it can be produced by converting existing design.md assets.

Why it matters

HeyGen announced frame.md on 2026-06-03 as a new spec specifically for video and motion, intended to complement existing design.md workflows.

Key details

  • Design.md previously kept brands consistent across screens but caused agents to render video briefs as webpages and slide decks; frame.md explicitly teaches agents how to produce branded video.
  • HeyGen positions frame.md as a conversion path—"turn your design.md into frame.md"—so teams can reuse brand systems for video output without losing intent.
Source evidence

Introducing frame.md, a spec built for videos & motion

design.md kept your brand consistent across screens

but when applied to videos, agents translated it back into webpages and decks

frame.md teaches your agents how to make branded video

turn your design.md into frame.md ↓

Video