Twitter/X

Most teams have written guidelines for brand visuals (how their brand looks) but…

2026-06-03 · 16:46 UTC ·@Diptish09 ·0 min read

Brief

HeyGen introduced frame.md (announced 2026-06-03) as a motion- and video-focused spec to extend design.md’s visual guidelines. The goal is to teach AI agents how branded elements should move, preventing agents from translating video briefs back into static webpages or decks and enabling consistent, branded video generation across workflows.

Why it matters

Most teams have written guidelines for brand visuals (how their brand looks) but few have documented motion or animated behavior (how their brand moves).

Key details

  • HeyGen announced frame.md on 2026-06-03 as a new spec for videos and motion that converts existing design.md guidance into motion-aware rules so AI agents can generate consistently branded video instead of defaulting to webpages or decks.
Source evidence

Most teams have documented how their brand looks.

Very few have documented how their brand moves.

frame.md is a genuinely clever way
to bridge that gap for AI workflows.

HeyGen (@HeyGen)

Introducing frame.md, a spec built for videos & motion

design.md kept your brand consistent across screens

but when applied to videos, agents translated it back into webpages and decks

frame.md teaches your agents how to make branded video

turn your design.md into frame.md ↓

Video

— https://nitter.net/HeyGen/status/2062211458042347520#m