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Mayor Zohran Kwame Mamdani announced five municipal grocery stores intended to…

Brief

Mayor Zohran Kwame Mamdani is launching five municipal grocery stores to counter grocery prices rising faster than wages and is requesting professional branding to ensure New Yorkers know about and use the stores. Design proposals are being accepted at grocery.nyc/brand through June 30, 2026 at 4:30 PM ET, with a direct appeal to designers (e.g., RISD alumni).

Why it matters

Mayor Zohran Kwame Mamdani announced five municipal grocery stores intended to offer lower prices as grocery inflation outpaces wage growth.

Key details

  • The city is soliciting expert branding/design proposals for the city-owned stores at grocery.nyc/brand; submissions are open until June 30, 2026 at 4:30 PM ET.
  • The post explicitly calls on designers (notably RISD alumni) to help spread the word and create effective branding so New Yorkers can access the resource.
Source evidence

RISD alumni about to pop off

Mayor Zohran Kwame Mamdani (@NYCMayor)

Grocery prices are rising faster than wages, so we’re launching 5 municipal grocery stores with lower prices.

But people can't benefit from resources they don't know about. We need expert branding for New York's city-owned grocery stores to properly serve New Yorkers.

Help spread the word: We're accepting design proposals at grocery.nyc/brand until June 30, 2026 at 4:30 PM ET.

— https://nitter.net/NYCMayor/status/2062963350389112936#m