AI made survey fraud faster, not better.
Bots answering bots. Brands paying for opinions from people who never bought the product.
Pogo went the other direction.
Verify the humans first: 3M+ opted-in buyers, $470B in real transactions, 1 in every 150 US shopping trips.
Then put the AI researcher on top. Verified buyers only, interviewed in hours instead of weeks.
The model is the easy part. Verified data is the moat.
Congrats on the launch @domwong
Dom Wong (@domwong)
The dirty secret about consumer research? It’s overrun by fraud.
Survey bots. People lying to qualify for interviews.
Today, Pogo is launching the world’s only AI researcher that lets brands talk to verified buyers of any product - at scale, in hours.
Backed by $32M to date.
For 6 years, we’ve built the consumer network that makes research with real, verified buyers possible:
• 3M+ opted-in U.S. consumers
• Visibility into 1 in every 150 U.S. shopping trips
• $470B in observed transactions
• Ranked #1 Loyalty App in the U.S. by Newsweek, two years running
Watch the full story 👇
Video
— https://nitter.net/domwong/status/2064354352161009956#m