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Arthur Querou announced on 2026-06-09 that Vibe (handle @vibedotco) launched an…

2026-06-09 · 17:57 UTC ·@alex_prompter ·0 min read

Brief

Vibe’s new Agent, unveiled by Arthur Querou on June 9, 2026, converts traditional TV buying into a chat-driven workflow: tell it your campaign goal, connect your CRM and the agent claims to find audiences and assemble a CTV campaign end-to-end. The pitch frames formerly gatekept, agency-led streaming TV as accessible and immediate.

Why it matters

Arthur Querou announced on 2026-06-09 that Vibe (handle @vibedotco) launched an ‘Agent’ that builds streaming CTV campaigns via a chat interface—no agency, six-figure minimums, or long lead times required.

Key details

  • The Agent integrates with a brand’s CRM to pull target audiences and claims to take a goal input and produce a complete campaign (creative + audience + setup) in one conversational flow.
Source evidence

The most gatekept ad channel in marketing just became a chat window.

TV meant agencies, six-figure minimums, months of lead time.

Vibe's agent turns it into one conversation.

Goal in, campaign out. It pulls your audience straight from your CRM.

Running TV campaigns solo was science fiction 5 years ago.

Today it's a prompt.

Arthur Querou (@arthurquerou)

Your Streaming TV Campaigns. Run by an Agent.

Introducing @vibedotco Agent.

Tell it your goal. It builds your CTV campaign.
Connect your CRM. It finds your audience.
Ask it anything. It answers.

No complexity. Just results.

Available today.

Video

— https://nitter.net/arthurquerou/status/2064346759850078212#m