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It's never been easier to start. It's never been harder to last.

2026-02-18 · 21:01 UTC ·Hiten Shah ·1 min read

Brief

Bending Spoons is presented as a software roll-up that acquires stalled consumer and prosumer apps, then improves their economics instead of trying to restart venture-style growth. Shah cites a $11.7 billion valuation, more than 20 acquisitions, and examples such as Evernote, Meetup, WeTransfer, and Eventbrite, but the newsletter itself is only a teaser and leaves the actual mechanics of the playbook to an external video.

Why it matters

Hiten Shah’s 2026-02-18 newsletter highlights Bending Spoons as an acquirer of mature or declining software products.

Key details

The newsletter says Bending Spoons is valued at $11.7 billion and has acquired more than 20 apps, including Evernote, Meetup, WeTransfer, and Eventbrite.
Shah characterizes Bending Spoons’ strategy as buying apps that have already peaked, cutting them down, rebuilding the unit economics, and holding them for decades rather than pursuing typical startup growth narratives.
The piece claims these acquisitions are all profitable, but provides no operating metrics, deal terms, or technical detail in the text itself; the substantive explanation is deferred to a linked YouTube video.

Cleaned source text

title: It's never been easier to start. It's never been harder to last.

author: Hiten Shah

content_type: newsletter

publication: producthabits.com

published: 2026-02-18T21:01:32+00:00

source_url: gmail://19c728f0310d8ce2

word_count: 149

The $11.7 billion company that buys "dead" apps and makes them print cash.

When most startups stall, the story ends.

Bending Spoons treats that moment as the beginning.

They buy apps that already had their shot. Evernote. Meetup. WeTransfer. Eventbrite. Then they strip them down, rebuild the economics, and hold them for decades.

They’ve done it more than 20 times. All profitable.

What they actually fix isn’t what most founders obsess over.

I break down their playbook here:

Hiten =)

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