Ian Miles frames Factory's launch as a practical, production-focused take on the Factorio concept: Factory 2.0 (announced 2026-06-15) shifts the product narrative 'from coding agents to software factories,' explicitly calling the approach a 'Software Factory' and linking to a short announcement video.
@ianmiles (tweeted 2026-06-15) compares Factory's new offering to the game Factorio, saying it's like Factorio but for shipping real apps rather than a game.
Imagine Factorio but instead of some video game junk you're actually shipping an app.
They used the name Software Factory and it's a pretty suitable name for this.
Factory (@FactoryAI)
Today, we're announcing Factory 2.0: from coding agents to software factories.
Video
— https://nitter.net/FactoryAI/status/2066588050617249904#m