My thoughts on the new Framer Marketplace changes.
First of all, @framer 3.0 is a huge update. AI Agents, Branching, Community, and the complete redesign show the amount of effort the Framer team has invested into pushing the platform forward.
But the biggest conversation right now is the removal of manual template reviews.
For years, the review system acted as a quality filter. It didn’t just reject bad templates, it helped creators improve their work through feedback and maintained a certain standard across the marketplace.
Removing that gate will definitely change the dynamics.
The biggest concern is obvious: marketplace saturation. When anyone can publish instantly, the number of templates will increase dramatically. This could make discovery harder, especially for creators who spent years building high-quality products with strong social proof, reviews, and marketplace positioning.
On the other hand, reducing barriers can also unlock opportunities. New creators who previously struggled to enter the marketplace can now compete faster, experiment more, and bring fresh ideas into the ecosystem.
So, is this a good decision or a bad one?
Honestly, it’s too early to give a final answer.
A lot now depends on Framer’s algorithm and how effectively it can surface high-quality work while preventing low-effort templates from dominating visibility.
The old system relied on human judgment. The new system relies more on market signals like engagement, remixes, previews, and sales.
Both approaches have strengths and weaknesses.
One thing I believe remains unchanged:
Quality still wins.
A well-crafted template with great design, thoughtful interactions, strong documentation, and a clear problem to solve will always have a better chance of succeeding.
The difference is that creators may need to think beyond just creating a good template. Building an audience, creating trust, educating the community, and developing stronger distribution channels may become more important than ever.
At the same time, Framer also carries the responsibility of maintaining a healthy ecosystem. The marketplace became valuable because of both sides: Framer built the platform, and creators filled it with products, tutorials, inspiration, and awareness.
This update isn't the end of the template ecosystem. It's simply a new chapter, and like every major platform change, it will take time before we know whether this was a step forward or a mistake.
For now, instead of celebrating or panicking, the best approach is to observe, adapt, and continue raising the bar.
@jornvandijk @aandreug @jurrehoutkamp