"New Media is about being interesting and saying what you really mean, versus Old Media where you were mostly trying to stay on message and keep out of trouble."
"The world has always had interesting people who are expansive but not polished; fascinating but frequently off-message, whatever.
There have always been niche media formats where these people can shine.
What's different now is that the world changed, in many ways that reward being interesting over everything else.
So now there are ambitious people, and very profitable business models, pursuing New Media as a deliberate offensive business strategy."
Erik Torenberg (@eriktorenberg)
— https://nitter.net/eriktorenberg/status/2067627331532042599#m