In this conversation from the a16z New Media Summit, Marc Andreessen and Ben Horowitz join Gaby Goldberg and Erik Torenberg for a conversation on the present and future of media, including:
- Why New Media favors offense over defense
- How to go direct and tell a story that people care about
- How to hire people who understand New Media
- Why messaging matters first and distribution matters second
- The skills founders need to become great communicators
00:00 Intro
00:54 Why authenticity wins in New Media
06:50 How traditional press has changed
11:50 Going direct & why founder-led branding matters
19:49 Picking your battles: When to fight back
23:37 Why being polarizing beats being liked
24:37 Hiring a team built for New Media
29:59 The founder messaging mistakes to avoid
33:42 Tell the bigger story: The Alex Karp playbook
@pmarca @bhorowitz @eriktorenberg @gaby_goldberg
Video
Erik Torenberg (@eriktorenberg)
— https://nitter.net/eriktorenberg/status/2067627331532042599#m