Call one goes one of two tracks:
Track 1 (98% of clients): they're new to Claude Cowork. We onboard them live with our plugin. Context files, tool connections, global instructions, security audit, scheduled tasks. All done on the call.
Track 2: they're already set up. We get to work on their biggest bottleneck.
I tell them upfront: this call isn't flashy. It's the foundation that makes every future call 100x more effective.