there are influencers in every niche sitting on 1M+ followers who've never touched their first $1M
meanwhile operators with 10k niched followers are clearing $1M in months
the variable isn't reach
it's whether the audience was assembled with intent or with entertainment
a million entertained scrollers = zero ROI
ten thousand buyers who self-selected through your content = a business
reach is the vanity metric of a generation that hasn't sold anything
intent is the metric that survives the algorithm change