most people fail in info because they keep selling new PDFs
they don't understand that you can build an entire pyramid of offers across the layers of one target industry
low-ticket data ($9–$37)
mid-low info ($47–$197)
mid-ticket knowledge ($297–$997)
high-ticket wisdom ($2k–$30k)
the same buyer ascends through all four if you build it right
most founders sell at one tier and wonder why they cap at $5k a month
the buyer who paid you $37 is the easiest person on earth to sell $497 to
the buyer who paid you $497 will quietly fund the rest of the business while you sleep
in under a year this structure can hit 7 figures with one offer per tier
follow + RT + reply "pyramid" and i'll send the step-by-step playbook for building the full ladder inside one niche